ACIM (Associate of Chartered Marketers) is an entry level qualification for marketers and a great way to get your foot in the door. As an ACIM you will be responsible for tactical marketing activities and reporting to senior management in the field.
Right-Minded Teamwork is a business-oriented psychological approach to building a team that works as one.
Free marketing courses
If you want to learn a new skill or brush up on your knowledge of digital marketing, there are a number of free online courses that can help. Some are even backed by top-tier universities like Harvard and MIT, giving you the added advantage of earning a certificate.
Whether you’re just beginning your career or looking to upgrade your skills, these courses are sure to help you boost your credentials and improve your prospects. They are also ideal for budget-conscious marketers, since they’re available at no cost.
LinkedIn Learning offers an extensive suite of social media marketing courses that will position you for a successful career as a social media manager. You can choose to take the course in a classroom setting or on your own, and there are options for beginners as well as more advanced social media marketers.
You’ll learn how to develop effective social media strategies and use tools to track your ROI, as well as how to analyze your data for best results. Plus, you’ll get a LinkedIn credential for your resume that could make it easier to land a job as a social media manager in the future.
Udemy is a great place to find free courses on a variety of topics, and it also features paid offerings for $10 or more. Their email marketing courses are especially helpful for beginners, and they offer a variety of resources to enhance your skill set as you begin building an audience and driving traffic.
Another great option is quintly, a social media analytics tool that also offers a free course through its Academy. The self-paced course teaches you how to create a social media strategy, as well as how to track your progress and reach specific goals.
The course includes a series of videos and downloadable materials, as well as quizzes to test your learning. You’ll also have access to a private Facebook group, where you can ask questions and connect with other users.
Google offers a wide array of free marketing courses, and they are perfect for those who are just starting out or wanting to refresh their memory on digital marketing basics. They’ll provide you with a thorough understanding of how to run campaigns on Google Ads, including the differences between display and search ads. You’ll also learn how to use Google Analytics and Google Tag Manager to track campaign performance, boosting your SEO and increasing your ROI.
Certificate & social proof
Using social proof in your marketing can be one of the most powerful tools you have to influence buyers and increase sales. It's also a psychological tool that can be extremely helpful when it comes to convincing customers that your product is worth the money they're willing to invest.
There are many different types of social proof that you can use in your marketing campaigns, including case studies, expert endorsements and the wisdom of the crowd. Each of these types of social proof is unique in its own way, but they all have one thing in common: They help to create confidence in your products and services.
Case studies are a tried-and-true way to gain customer confidence. They allow you to share an in-depth account of how your product helped a customer solve their problem. They're especially powerful when you combine them with other forms of social proof like the wisdom of the crowd or celebrity endorsements. libro de ucdm
Certificates are another great way to gain trust from your customers. They show that you're an expert in your field and that you're willing to take the time to teach people valuable skills. They're also a good way to motivate learners, who will likely want to show off their new certifications to employers or other potential clients.
There are many different kinds of certificates and awards that you can use to boost your online sales, and it's up to you to decide which ones are the best fit for your business. You can display them on your homepage or add them to your 'About Us' page, and include them in your welcome emails.
Paid freelancer
For those looking to scale up their business, paying a freelancer is a good bet. They can provide a range of services and expertise in many areas. However, it’s important to know how to pay your freelancer and what to expect from the relationship. In addition to a solid contract, you’ll want to consider things like payment methods and time tracking software to help ensure your project runs smoothly from start to finish. It’s also worth considering the size and scope of the project you’re undertaking to make sure you have enough resources for it. This will help you avoid a headache down the road.
